Monarch - 20 Selections
Mr. I. F. Webb, Vice-President and Sales Manager of the Rock-Ola Phonograph Division: "When we were designing our new phonograph, we searched about for something new in lighting effects for we realize the psychological effect of lights and colors. We hit upon the idea of duplicating the most famous electrical display in the world - the indescribably beautiful play of the Aurora Borealis. As a compliment to the new ‘Borealis’ light-up grille, the translucent panel surrounding the selector buttons is lighted through a grilled casting with color combinations that illuminate the buttons and attract the eye. These new features are highly endorsed by operators bcause this display aids in bringing the customers in and keeping them in the location for a time profitable to all.” (Automatic Age, 3/1938, p. 45)
Original Price 1938: US$ 272.50
Photo courtesy
Lloyd Thoburn
Windsor - 20 Selections
Original Price 1938: US$ 242.50
Ambassador 16 - 16 Selections
Promoted as "Sweetest Little Money Maker in the Music
Business"
Size w/o stand "Hi-Boy": H51-1/2 x W28" x D21"
Cartridge: Lightweight Crystal Cartridge
