Reproduco im Archiv von Jukebox-World

Reproduco (~ 1931), 78 RPM

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The Reproduco was made by The Operators Piano Co. at 715 North Kedzie Avenue in Chicago headed by Louis M. Severson for many years. The company was known for its Coinola and Reproduco (both names registered trademarks) mechanical music instruments, including pipe organs, orchestrions, player-pianos etc., also coin-operated types in the 1920s. In 1929 the inventive Louis M. Severson wanted more (to survive), and he established an independent radio department, the Reproduco Radio Co., inside the plant, and this department (renamed Reproduco Phonograph Co.) must have been responsible for this coin-op phonograph in the first half of the 1930s. All manufacturers of mechanical music instruments were in serious economic trouble after the 1929 crash on Wallstreet, and most of them tried to make profit on coin-op equipment. David C. Rockola was deeply involved in the Operators Piano Co., and it is obvious that he used the Reproduco made only a little further down the road as a trial-model to see if the market was ready and he could enter the market with his own Rock-Ola line in 1935.

complete history of Reproduco Phonograph Company (pdf, 1 MB) - information courtesy of Gert Almind

Reproduco Jukebox
Photo courtesy of Brandon

 

leaflet picture: Gert Almind

Reproduco Jukebox

 

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